I still dont understand why someone would brief someone on a job and after reading everything about their product their platform SCREAMS “RADICAL” I mean the product is new, its fresh, it in your face. But what’s the brief?
Lets not get to crazy with this, we just want something classy and modern.
Huh? Or the classic:
Its a sexy product, but please don’t use sex.
? Ok. So what you’ve got is a CONSERVATIVE client personality with a RADICAL product. Oil and water if you ask me. I’ll do whatever you want mind you, if you want blue but the communication calls for bright red, I’ll do it. Hey you’re paying me right? But then I wouldn’t turn around a couple of months and then say:
Our communications have not garnered the interest we had hoped for. We need a fresh approach.
Sigh. But you’re still being conservative, playing it safe, hoping that you please everyone and in the end you end up pleasing no one.
Just something to think about. If you make a product that is young, hip, fresh and exciting, you make it exciting, don’t be ashamed of your own product! Lol
This post references no existing client of mine, nor does it reference ANY BRAND in particular, its just an observation.
So this brought to mind a thought. I get asked a lot to reduce my costs and such when quoting on jobs. My philosophy is, this is how much my time and energy is worth. If you don’t want to pay me for my time/resources then if I reduce my costs “What do you expect to get for $6!?”
In my earlier post I describe Mr Sayers as a ‘Smart Man.’ Where this is true I must clarify that he is not a BAD guy, not at all, as a Appliance Repair guy when he MANAGED to do the job he was FANATSTIC. My mom has confirmed that once he fixed the Microwave that lasted longer than any other microwave we had ever had since (My cousin has that old MW and its STILL WORKING!) The problem was that when he came to fix the DRYER, he said he’d return with a part and never did. That’s when his phone went straight to voicemail and after weeks and then months of calling/waiting we got someone else to fix the dryer. We never saw Mr Sayers again until we saw him on TV, selling ‘Herbs’
He fixed a freind’s washing machine, but soon after it started leaking. He never returned and again his calls went unanswered. Could be that Mr Sayers was in his period of “trying a few things before he setteled on one thing.” could be while in the midst of fixing someone’s washing machine he started with the ‘Herbs.’ But then that only shows that as a businessman he may be a little ‘uncaring’ to his customers should he decide to move to something else mid job. (I seriously doubt it)
Mr Sayers is many things, but one thing he is is a good MARKETER, he’s done something no other BIG ad agency has been able to do successfully at this point… Mr Sayers joins Buhwamoder and Lexo in that new era of putting out nonsense (and in Mr Sayer’s unique position, utter randomness) and being seen and absorbed by the masses. He’s a millionaire now and after the WebSoup air? Maybe even more so!
Its hard to tell a big brand: “You need to be like Trevor Sayers.” Because you’ve got all these “Brand essences” and “DNA” and such to worry about. “This will hurt our brand.” They say. Maybe, but so far no one has been able to strike a balance between a “Stamina Man” video and any other Television Commercial that you see “Viralling” on youtube. Mr Sayers knows he has no brand to hurt… and that’s the difference. Lexo has no “brand” to endanger, Santana is Santana, Pastor Stewart is as foul mouthed as ever, and Kizzy, well… you can do what you want. When you involve an established brand you end up diluting it out of fear and also out of connection: “How will people know its from Brand x? We MUST put some reference to the brand!”
Mr Sayers if you remember me please don’t sic your puma/lion on me for writing this! But please know that personally I think that though you’ve got people TALKING about you… will they BUY from you?
My take: Although this is HIGHLY shameful for us in T&T. It still is funny. Actually met Trevor Sayers in 1991-92 when he came to fix my mom’s microwave. He actually did a good job. My mom was desperate to find a repairman and she saw all of these blue signs all over the Saddle road with “Appliances fixed call xxx.xxxx” And lo and behold it was Mr Trevor Sayers. He was sans ras then.
Why did we not use my Sayers again? Well he took said Microwave for a few weeks well and at one point refused to bring it back. I really can’t rememebr the incident too well, have to ask my Mom, BUT it turned out Mr Sayers was a bit of a “Smart man”
Next thing you know I see him on TV hawking “Naturlaised Herbs” lol Talk about ‘smart man’ in true.
I would actually take anything Mr Sayers says with a grain of salt, BUT seems like he’s on to something with him being “Minister of Naturalized Herbs” or whatever he calls himself. All I have to say is, “A sucker is born every minute” and Trinis seems to be suckered in by Mr Sayers and his “Natural Remedys.”
I guess if it makes people happy and feel better, why not pay him so that he can do these embarrasing videos on You Tube?